Brand Strategy is where things start to get really serious.
Brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives.
So how does your brand look? Do you know? Perhaps you’ve realised that your brand has no real definition to its purpose … or maybe you’ve got a well defined brand already but it really just doesn’t sit right with you or your market.
Well, the good news is, that it’s never too late to make a change. Because let’s be honest … a good brand strategy is what separates the great from the mediocre and no-one is going to buy from a brand that they don’t trust.
81% of consumers say that they need to be able to trust a brand to buy from them
Using a signature colour can increase brand recognition by up to 80%
Consistent presentation of a brand has been seen to increase revenue by 33%
79% of people say that user generated content highly impacts their purchasing decisions
Build Your Business with a Brand Strategy
Are you ready to take things to the next level?
Let’s get one thing clear up front though … this is not going to be a quick and easy process. We’re not going to be just giving your logo a bit of a facelift and adding a splash more colour to your website. We’re going to take a deep dive into every aspect of your company and go over everything with a microscope. From talking to customers and staff right down to analysing the tone you use to respond to Google reviews … no stone will be left unturned.
Then, once we understand how your brand is currently being perceived, we’re going to work with you to develop your vision and brand strategy. Here we could be talking about anything from reinventing your logo to changing the entire structure of your online presence … don’t worry though, we’ll step you through it all and make sure that you understand what we’re proposing and why at each stage.
Interesting Facts About Brand Strategy …
- It takes approximately 0.05 seconds for people to form an opinion about you based entirely on your website
- The vast majority of consumers cite customer experience as a major factor in their purchasing decisions
- 1/3 of the world’s top 100 brands include the colour blue in their logos
- It takes, on average, 5 to 7 impressions for people to remember a brand