Google Ads is an extremely effective marketing tool. it provides an exceptionally fast return on spend and allows you to specifically target your potential customers.
As with everything though, there are right and wrong ways to conduct your SEM. You can throw dollars into online marketing and you will get customers, there is no doubt about that. But what does your cost per acquisition look like in that case?
At Paramount we will work with you to identify, develop and refine your customer personas as well as relevant search terms for your business. Strategic targeting and well strategised campaigns will significantly decrease your lead costs and ensure that you start getting some serious bang for your buck.