Influencer Marketing is simply defined as:
Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Influencers are someone (or something) with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms.
That is to say, Influencer Marketing is simply marketing the marketer. We’ve all seen the accounts on Social Media. Accounts with huge numbers of followers and audience interaction. Perhaps you already classify yourself as an influencer, or maybe you’d just like to fit into this classification. Either way, like any product or service, you need to market yourself properly and to the right audience in order to increase those followers.
The more followers you have, the stronger your brand (that’s you). So why not invest some time into your profile/s and really start building that online presence.
49% of Consumers Depend on Influencer Recommendations
60% of Teens Follow Advice From Influencers Over Celebrities
57% of Fashion and Beauty Companies Engage in Influencer Marketing
71% of Marketers Believe Influencer Partnerships are Good for Business
Build your Fan Base with Influencer Marketing
Chances are good that you’ve probably got some ideas of how you want to been seen online. You may have even done some research into content generation and optimal placement. And regardless of where you’re at … you’ve definitely already got some results. So props to you … you’re already influencing people to some degree.
But the question you need to ask is … can you do it better? Have you researched and tested what you should post, where you should post it, when you should post it and who you should post it to? Have you implemented any Influencer Marketing strategies?
At Paramount, we’re here to help with that headache. We’ll work with you to develop a brand strategy (because that’s exactly what we’re talking about here … your brand is you). From identifying niches in your audience to gaps in your content creation strategies we’re here to help make sure that you become the influencer of choice in your arena. From food to fitness, motoring to modelling, promotional content to patterning with leading brands … let us help promote you to the masses.
Some Interesting Facts About Influencer Marketing …
- Influencer Marketing Campaigns Earn $6.50 for Every Dollar Spent
- Influencer Marketing Is the Fastest-Growing Online Customer-Acquisition Method
- Two-thirds of Marketers Promote Content With the Help of Influencers
- Marketers Spend $25,000-$50,000 on Influencer Marketing Campaigns