Social Media Marketing refers to the art of online marketing through social platforms such as Facebook, Instagram, Snapchat and Twitter. Each of these platforms, and indeed all of the others that aren’t listed, have varying degrees of support for getting your brand in front of potential customers.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
It should come as absolutely no surprise that the social media space forms an integral part of any digital marketing campaign. Having a presence on these platforms allows you to make sure that your business remains relevant as well as allowing you to connect directly with both customers and potential customers alike.
Taking this a step further to develop and implement a social media marketing strategy on these platforms allows you to reach out to selected audiences that fit within your buyer’s persona. Putting your advertising in front of them in the timeframes and locations where they are most likely to purchase.