Organic advertising, or SEO (Search Engine Optimisation) as it is more commonly referred to, is the cornerstone of any online brand development and advertising activities. According to Wikipedia:

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

Wikipedia

What this means is that organically advertising on Google, or engaging in SEO, effects the order of the listings that appear underneath the ads in your search results. You tell a search engine (think Google, Bing, etc.) what you want and it gives you pages and pages of results that it thinks are relevant. But did you know that these search engines play favourites? That’s right … those very first few results underneath the ads are placed there because your search engine likes them better than other pages.

Why does Google like some pages better than others I hear you ask … what a wonderful question. The simplest answer is that those pages have been created to be more appealing to search engines. The process of doing this is called SEO.

70%

On the first page alone, the first five organic results account for about 70% of all the clicks

90%

Over 90% of all pages never get any organic traffic from Google, mostly due to the fact they don’t have backlinks

70%

Nearly 70% of search queries contain four words or more

1%

Less than 1% of Google searchers click on results from the 2nd page

Organically Marketing on Google … Online Marketing without the Ad Spend

Let’s be very clear about something at this point … organic advertising on Google will not provide quick results. It is a time consuming process that should be done in conjunction with other online marketing activities.

We will work with you every step of the way to identify and target keywords and search terms that are specific and relevant to your business. Then we will make sure that your website and webpages are optimised, both on-page, off-page and technically, to ensure that they appeal to those fickle search engines.

With time and effort (and of course our specialist know-how) you will see your business rise up through the ranks of the search results. Before you know it, you’ll be appearing in front of potential customers without even having to spend those precious advertising dollars.

Organic Advertising on Google using Search Engine Optimisation

Things you may not know about organic advertising on Google …

  • Searches containing the phrases “Where to buy” & “near me” have grown by over 200% in the past two years

  • In 2020, more than half of the searches performed online were done from mobile devices

    • Good content and link building are two of the most important factors used by search engines to rank websites
  • There are over 200 factors that are used to determine the position of a website in search results

Organic Advertising

Organic advertising, or SEO (Search Engine Optimisation) as it is more commonly referred to, is the cornerstone of any online brand development and advertising activities.

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Google Ads

Google Ads is an extremely effective marketing tool. It provides an exceptionally fast return on spend and allows you to specifically target your potential customers.

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Social Media Marketing

Social Media Marketing refers to the art of online marketing through social platforms such as Facebook, Instagram, Snapchat and Twitter.

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Influencer Marketing

Influencer Marketing is simply the term we use to refer to expanding the reach and building the online presence of influencers within their Social Media networks.

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Website Design

Creating a website is simple … creating a great website that personifies your brand and values is a whole other thing.

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Brand Strategy

Brand strategy begins with an analysis on how a brand is currently perceived in the market and continues right through to ensuring consistency and transparency across all related platforms.

Read More

Organic advertising, or SEO (Search Engine Optimisation) as it is more commonly referred to, is the cornerstone of any online brand development and advertising activities.

Read More

Google Ads is an extremely effective marketing tool. It provides an exceptionally fast return on spend and allows you to specifically target your potential customers.

Read More

Social Media Marketing refers to the art of online marketing through social platforms such as Facebook, Instagram, Snapchat and Twitter.

Read More

Influencer Marketing is simply the term we use to refer to expanding the reach and building the online presence of influencers within their Social Media networks.

Read More

Creating a website is simple … creating a great website that personifies your brand and values is a whole other thing.

Read More

Brand strategy begins with an analysis on how a brand is currently perceived in the market and continues right through to ensuring consistency and transparency across all related platforms.

Read More