Social Media Marketing refers to the art of online marketing through social platforms such as Facebook, Instagram, Snapchat and Twitter. Each of these platforms, and indeed all of the others that aren’t listed, have varying degrees of support for getting your brand in front of potential customers.

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

Wikipedia

It should come as absolutely no surprise that the social media space forms an integral part of any digital marketing campaign. Having a presence on these platforms allows you to make sure that your business remains relevant as well as allowing you to connect directly with both customers and potential customers alike.

Taking this a step further to develop and implement a social media marketing strategy on these platforms allows you to reach out to selected audiences that fit within your buyer’s persona. Putting your advertising in front of them in the timeframes and locations where they are most likely to purchase.

25%

Answering a complaint on social media can increase customer advocacy by 25%

25%

The vast majority of consumers expect brands to respond within a day of reaching out over social media, but average brand response rates across all industries is lower than 25%

54%

54% of social browsers use social media to research products

79%

79% of people say that user-generated content on social media significantly impacts their purchasing decisions

The Benefits of Social Media Marketing

In much the same fashion that you can with Google Ads, most Social Media platforms allow you to specify where your ads will appears based on a number of different factors such as demographics and personal information. This means that, instead of throwing money into an advertising campaign to the masses, you can specify exactly who you want to see your ads and when. Allowing you to maximise your ROI and ensure that you gain the best click-through rate possible.

At Paramount we want to see you succeed. So we’ll work with you to identify and develop social media marketing personas and customer profiles and then ensure that your ever-important marketing budget is allocated to those areas with the highest return.

Social Media Marketing with Paramount Advisory Group

Interesting Facts About Social Media Marketing …

  • As of Q1 2020, 420 billion people are active on social media.

  • Each person spends an average of 2 hours and 25 minutes on social networks and messaging

  • 1.3 million new users joined social media every day in 2020

  • Videos drive the most ad clicks on Facebook

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Social Media Marketing refers to the art of online marketing through social platforms such as Facebook, Instagram, Snapchat and Twitter.

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Organic advertising, or SEO (Search Engine Optimisation) as it is more commonly referred to, is the cornerstone of any online brand development and advertising activities.

Read More

Google Ads is an extremely effective marketing tool. It provides an exceptionally fast return on spend and allows you to specifically target your potential customers.

Read More

Social Media Marketing refers to the art of online marketing through social platforms such as Facebook, Instagram, Snapchat and Twitter.

Read More

Influencer Marketing is simply the term we use to refer to expanding the reach and building the online presence of influencers within their Social Media networks.

Read More

Creating a website is simple … creating a great website that personifies your brand and values is a whole other thing.

Read More

Brand strategy begins with an analysis on how a brand is currently perceived in the market and continues right through to ensuring consistency and transparency across all related platforms.

Read More